But does every business need an app? If you’re thinking about investing time and money into app creation, we’ll break down the factors you need to consider. As apps for smartphones and tablets proliferate – App Annie predicts the consumer spend in app marketplaces will reach $156.5 billion in 2022 – apps are increasingly appealing to small local businesses.īars, restaurants, flower shops, hairdressers, medical professionals, and community-based goods and services of all types are using apps to improve the customer experience. Mobile apps have gained traction as retail and marketing tools. This article is for small business owners considering creating a mobile app to enhance the customer experience and increase their business’s reach.When deciding whether to create an app, you should consider your goal, your target audience and their mobile usage, and your development strategy and budget.Mobile apps can enhance customers’ experiences and improve product and service marketing.Mobile users are projected to spend about $156.5 billion on mobile app marketplaces in 2022, incentivizing businesses to develop apps.

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